Besides the devastating damage to our planet, according to the International Agency for Research on Cancer (IARC) under WHO, processed meat and red meat are classified as a carcinogen. The excessive use of antibiotics is another alarming health risk to meat eaters, as 80% of antibiotics is consumed by the livestock industry.

Of all the meat consumed in the world, nearly 40% is pork.

While Western countries mostly look at chicken or beef as their main protein source, in Asia, particularly in China, pork is by far the highest consumed meat. In fact, 65% of meat consumed in China is pork. The ratio of pork-to-beef per capita consumption in 2016 ranges from 2.2:1 in Japan, 2.4:1 in Korea, 3.8:1 in Singapore, 6.8:1 in China/Hong Kong/Macau to a whopping 10.8:1 in Vietnam.

According to a recent survey, 70% of interviewees believe that the condition of many pigs kept on factory farms are both upsetting and wrong. With all the health and environmental devastation from meat, the food industry is overdue for massive overhaul. Change is already happening in North America and Europe, but it has been largely missing in Asia, home of 60% global population. In China, 85% of those surveyed said they would now consider changing their supermarket or shopping location.